The selling game has changed, and its new language is profitability

There is a need to transform selling.

Selling has undergone its most significant change in more than 30 years. For those who recognize it, there is a "call to arms" that is transforming how sellers must sell and what it takes to succeed.

It’s no longer about your company against mine, or your products and services against mine. It’s now, all about profitability and the ability to identify it, quantify it, sell it, and deliver it!

Brickert · Profit Heroes: Breakthrough Strategies for Winning Customers and Building Profits

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Our Managing Partner Bob Rickert wrote the book on how to master this new way of selling. Get a free chapter!

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Sign up for instant audio access to a free chapter: It's a Mindset: 10 Building Blocks to Becoming a Profit Hero. We'll also email you a PDF with the full text.

Profitable Selling practice specialties include:

chart icon Sales talent analytics & candidate selection

No sales organization can succeed without having the right sales talent in the right sales jobs. So Profitable Selling offers solutions that help you:

Confidently make sales hiring decisions and virtually eliminate costly sales hiring mistakes
Prioritize training needs by diagramming composite sales population strengths and weaknesses
Audit the skillset of your current sales team to set the stage for succession planning and sales organization transformation

chart icon Sales talent development & performance management

Formulaic, event-based sales training is neither embraced nor retained. So Profitable Selling offers solutions that:

Engage sales reps in discovering and buying into best-practice sales approaches
Employ sales managers in ensuring learning is reinforced and applied to the job
Support your unique offerings, industry, competitive environment and organization culture

Sales talent solutions from America's top authority on sales force best practices (photo of adiverse group of young professionals)

Free advisory! 5 actions every new sales leader must take in their first 30 days

You can't sit on your hands – but you don't want to do anything stupid. Here's what to do out of the gate.

Enjoy gains in rep productivity, sales unit revenue, talent retention, and more

Profitable Selling draws upon the latest discoveries in the sales talent field and partners with the very best thought leaders and content developers. So you’re assured a cutting-edge solution addressing your enterprise-specific needs.

The best measure of any sales talent initiative is bottom-line results. Profitable Selling success stories include:

Helping salespeople for a major office supplies distributor grow margin by competing on value rather than price.

Improving sales call quality and profitability for a building materials giant by equipping their front-line sales managers with performance coaching skills.

Supporting a large health insurance firm’s aggressive growth plans by identifying the new sales competencies and assessing the talent profile of their people to perform the new roles.

Winning legions of early adopters for a new medical diagnostic device by creating a simulation that prepared sales reps to deal with skeptical hospital purchase authorities.

Retooling sales managers for an international manufacturing firm to provide just-in-time coaching to help reps better address revenue opportunities.

Saving a consumer package goods leader a costly external search for new sales leaders by introducing a powerful talent assessment to identify people with the talent DNA to fill them.

Partner with a program manager who knows the ropes.

Profitable Selling client executives offer years of sales leadership and project management experience. We also draw upon a partner network of dozens of thought leaders and content developers.

Free advisory!

5 actions every new sales leader must take in their first 30 days

Partner with a program manager who knows the ropes (colorful roped in a know)